This is one of the few key points I'll remember from this book. The rest is largely forgettable. Heavy on opinion, light on research, UnMarketing reads like fifty-five recommendations on what's worked for Scott Stratten so far. Stratten
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UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop
Marketing, Start Engaging
and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and …
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